White label WordPress support
Your clients get the care plan and the custom build. They only ever see you.
White label WordPress maintenance and development from one team. We stay behind your brand, we publish what we will not do, and we show you the margin before you buy.
NDA signed before we are given a single login.
Start here
Try us on one site first
Send one client site you have a bad feeling about. We read it from the outside and write back with what is wrong and what each fix costs.
- No password, no access, no charge
- Plain enough to forward to your client
- You decide afterwards whether to hand us anything
One site per agency.
The part nobody else shows you
What a care plan is actually worth to you
Suppliers talk about protecting your margin without ever doing the arithmetic. Move the sliders and see the shape of your own recurring line. WordPress runs 40.8% of all websites as of August 2026, measured by W3Techs, so the list you are running this on is only going to get longer.
You keep, per year
$0
recurring, before the build work a care plan tends to bring with it
Your numbers, not ours. Nothing here is a quote. The third slider is what you would pay any partner, so you can test the shape of the deal before you talk to anyone, including us.
Maintenance
What runs on your clients’ sites every month
Patching is not optional. Patchstack recorded 11,334 new WordPress vulnerabilities in 2025, 91% of them in plugins, and 46% had no patch on the day they went public.
01
Monthly care
Updates, backups, monitoring and patching on a schedule, tested before anything reaches a live client site.
02
Day to day support
Client edits, fixes and small changes handled inside your queue, under your name.
03
Build work
Custom themes, plugins, stores and integrations from the same team and the same NDA.
Updates and patching
Keep every site current without breaking it.
- Core, plugin and theme updates
- Staging test before anything goes live
- Rollback the moment an update misbehaves
- PHP version management
Backups and recovery
Get a site back quickly when it matters.
- Daily off-site backups
- Restore tested on a schedule
- A rollback point before any large change
- Full recovery after a failure
Security and hardening
Close the holes before someone else finds them.
- Firewall rules and login protection
- Patching against disclosed vulnerabilities
- File permission and user role review
- Malware scanning, with cleanup included
Uptime and monitoring
Hear about downtime from us, not from your client.
- Checks from more than one location
- Downtime and error alerts reaching us first
- SSL and domain expiry watched
- Broken links and 404s caught
Website edits and support
Absorb the small requests that eat your week.
- Content and layout edits
- Design tweaks and new sections
- Plugin conflicts and bug fixes
- Handled inside your ticket system
Performance and Core Web Vitals
Measured every month and written down.
- LCP, INP and CLS tracked over time
- Caching and image pipeline
- Database cleanup
- Hosting and CDN recommendations
WooCommerce care
Stores are not treated like brochure sites.
- A real test order every month
- Payment gateway checks
- Checkout and cart fixes
- Catalogue and scaling work
Technical SEO and tracking
Keep the site findable after every change.
- Indexation and crawl fixes
- Schema and structured data
- GA4 and GTM setup
- Redirects and 404 cleanup
Reporting under your brand
Written so you can forward it without editing.
- Your logo, colours and sending address
- What we did, found and suggest next
- A price beside each recommendation
- Delivered on your schedule
Development
And the builds you have been turning down
Maintenance and development usually arrive from two suppliers on two contracts. Here it is one team, one NDA and one queue, so the person patching a site in March is the person who wrote the plugin on it in January.
Custom themes
Built so your client can edit the site without breaking the layout.
Block editor work
Custom Gutenberg blocks and patterns that keep a site on brand after handover.
Custom plugins
Written to WordPress coding standards and documented for the next developer.
WooCommerce builds
Checkout, payment gateways, subscriptions, shipping and tax rules.
Design to WordPress
Figma, XD or Sketch turned into a site that matches the file.
Integrations
CRMs, booking systems, ERPs and payment providers. REST and GraphQL work.
Migrations and rebuilds
Platform moves, host moves, and sites patched by six developers over ten years.
Headless front ends
Next.js or React where a project genuinely calls for one.
Accessibility
WCAG work on new builds and remediation on existing ones, with a written record.
The deliverable
What your client actually receives
The monthly report is the only thing your client ever sees of this arrangement, so it is the only thing that decides whether they renew. Here is what is in it.
Your logo, at the top
Your colours, your sending address. Nothing on it points back to us.
What we did
Updates applied, backups verified, issues fixed. In language a business owner reads.
What we found
Ranked by how much it actually matters, not by how alarming it sounds.
What we suggest next
With a price beside each line, so your client can approve work from the report.
The log
Uptime, backup and update history for the month, in case anyone ever asks.
The trend
Core Web Vitals this month against last, so progress is visible rather than claimed.
Most partners forward it without editing a word. The recommendations with prices beside them are where a lot of the build work on this page comes from, and that revenue is yours.
Your catalogue
Nine services you can sell as yours
Start with care plans and add the rest as clients ask. Each link is the public version, which is what your client would read if they came to us directly, and what you are free to rewrite as your own.
WordPress Maintenance
Care plans, the recurring revenue line
Emergency Support
The 2am call you can hand off
WooCommerce Maintenance
Store care and checkout fixes
WordPress Security
Hardening you can charge for
Speed Optimization
Core Web Vitals, before and after
Malware Removal
Cleanup and blacklist removal
WordPress SEO
Technical SEO and the dev work behind it
Custom Development
Bigger builds, scoped and fixed price
Website Audit
The free report that starts the conversation
The small print
The commitments, and the refusals
Every request goes in as a ticket, so nothing lives in a chat thread anyone can lose. These are the times that ticket is answered in, and the jobs we will turn down.
| Commitment | What we hold to |
|---|---|
| How you reach us | One ticket queue, day or night |
| Desk hours | Sixteen a day, 03:00 to 19:00 UTC |
| First reply, desk hours | Within 2 hours |
| First reply, outside them | Within 8 hours at the outside |
| Monthly report | First week of the month |
| Update window | Outside your client’s busiest hours |
On the US East Coast those desk hours run from late evening through to mid-afternoon, so your morning is always covered and the afternoon is not. In London they cover the whole working day. File anything outside them and the six hour limit applies.
And the things we will not do
We will not promise a site is never hacked
Anyone who does is selling you something. What you get is patching on a schedule, hardening, monitoring, and a cleanup that sits inside the plan rather than on an emergency invoice.
We will not push an untested update
Not even when someone is in a hurry. It goes to staging first, and a bad one is rolled back before your client notices.
We will not offer unlimited
Unlimited plans either hide a fair use line in the terms or price for the worst client in the book. Ours has a number on it and you can see the number.
We will not talk to your client as ourselves
Not unless you ask us to, and then only as your team, under your name. Your client list is inside the NDA.
We will not host or bill your client
Hosting stays in your name or theirs, and billing stays entirely yours. We are a supplier you can drop, never a platform you have to migrate off.
We will not be the cheapest
There is a developer somewhere who will do this for less, and there is usually a reason. If price is the only axis, we are the wrong partner.
Pricing
Priced as two things, because it is two things
Maintenance is priced per site, per month. Development is priced by the hour, by the month, or by the project. These are the white label rates, which is the only price list we publish for partners. Most of you end up buying both, and it stays one invoice.
Maintenance, priced per site
| Care level | Per site, per month | Built for |
|---|---|---|
| Starter | $34 | Brochure sites, blogs, anything that mostly sits still. |
| Growth | $69 | Sites doing real work: bookings, leads, sales. |
| Agency | $104 | WooCommerce, high traffic, heavy plugin stacks. |
Five sites to start, which puts the smallest book at $170 a month. After that you add and drop sites whenever you like, and the price per site falls as the list grows. What your client pays is your business, and we never see it.
Development, three ways
Hours block
$59.50 per hour
For the month a client asks for a handful of things.
- Ten hours to start, add more mid-month
- Maintenance edits and build work from one pool
- One invoice whatever mix you send
- A named contact who knows your accounts
Cheaper past 22 hours
Dedicated developer
$1,299 per month
A developer working inside your team daily.
- In your tools, in your stand-ups
- Yours for the month, not shared out
- Ramps onto your codebase once, then stays on it
- Notice period both ways, no lock-in
Fixed-price project
Quoted before we start
A defined build with a written scope.
- Priced before we start, never after
- We help you scope and quote it first
- Staged delivery you can show the client
- Code and documentation on handover
Do the arithmetic before you buy the block. At $59.50 an hour, twenty-two hours costs more than a developer for the whole month, so if your month looks anything like that, take the developer. We would rather say it here than let you find out on the invoice.
Buying maintenance and development together is the normal case. Care plans cover the sites, the development side absorbs whatever those clients ask for on top, and you get one invoice for the lot.
The comparison
Set against the alternatives, including where we lose
| In-house hire | Freelancer | Other white label | DevsTeam | |
|---|---|---|---|---|
| Monthly WordPress maintenance | Yes | Sometimes | Yes | Yes |
| Custom builds from the same team | Depends on the hire | Depends on the person | Usually a second contract | Yes |
| Works under your brand | Yes | Usually | Yes | Yes |
| Cover when they are ill or away | None | None | Yes | Yes |
| Publishes what it will not do | Not applicable | No | No | Yes |
| Response commitment in writing | Not applicable | Rarely | Rarely | Yes |
| Report your client can be sent | Only if you build one | Rarely | Usually | Yes, in your branding |
| When they leave | You start again | You start again | Account moves | Account moves |
| Cost shape | Salary plus overhead | Low and variable | Monthly retainer | Per site, hours or project |
A good freelancer will beat us on price and, in a good week, on speed. What they cannot do is answer while they are on holiday. That is the whole trade.
Getting started
Where you are, and what the first two weeks look like
Scaling fast?
Stop turning down WordPress work. We take the overflow so you can say yes without hiring.
Ready to level up?
Sell care plans and custom builds under your own name and keep the margin on both.
Already have a team?
We take the maintenance so your people stay on the work you actually sell.
Your first two weeks
Nothing here needs a long commitment up front.
01
You
A call, not a pitch
Twenty minutes. How many sites, which hosts, what your clients buy, and what went wrong with the last partner. We tell you at the end whether this is a fit.
02
Both
Paperwork and access
NDA signed. Credentials come through a password manager, never over email. We join your project tool.
03
You
Send the first task
Something small and real. A plugin conflict, a layout bug, a client request you have been putting off.
04
Us
Baseline every site
Each site gets read once, properly. You get a written list of what we found, whether or not it becomes work.
05
Us
First report
Your branding, your inbox. Tell us what to change about it and it stays changed.
Questions
What agencies ask before handing over the first site
What is white label WordPress maintenance?
An outside team maintains your clients’ WordPress sites while your agency stays the visible brand. We do the updates, backups, monitoring, security patching and reporting. Your client sees your logo on the report, pays your invoice and emails your address. Our name never comes up.
Will my clients ever know you exist?
No, unless you tell them. We have no contact with your clients by default, our name is on nothing they receive, and we do not publish your work anywhere. Many partners run a support address at their own domain and we answer from behind it.
Do you sign an NDA?
Yes, before we receive a single credential rather than after. It covers your client list as well as the work. If your agency has its own agreement, send it and we will sign yours.
Who talks to my client?
You do, unless you would rather we did. The default is that we never speak to them. If you want us on a call or answering tickets directly, we do it as your team under your name. You set that per account.
Do you cover maintenance and development, or do I need two suppliers?
Both, from the same team and the same queue. Most of this market sells them as two contracts, sometimes on two separate pages. Here the person patching a site in March is often the person who wrote the plugin on it in January, so nothing gets lost between two companies.
What margin do agencies usually make on this?
That is entirely yours to set and we never see it. The calculator near the top of this page works it out on your own numbers. What we will do is help you scope and quote before you send anything to the client, so the price you give them covers the work rather than being a guess you have to eat later.
What happens when an update breaks a client site?
We find it before you do, because updates run on a staging copy first. If something still slips through, we roll it back, fix the cause, and tell you what happened before your client notices.
How fast do you respond?
Everything comes to us as a ticket. Our desk is open sixteen hours a day, 03:00 to 19:00 UTC, and inside those hours you get a first reply within 2 hours. Outside them the limit is 8 hours. Those are the numbers we hold to, and we would rather publish one we can keep than promise instant and miss it.
Who owns the code you write?
You do, on delivery. No licence, no ongoing fee, no dependency on anything we host. If our arrangement ends you get every credential, every piece of documentation and every line of code, we delete our copies of your client data, and everything we wrote keeps working for whoever picks it up next.
Can I start with one site?
Yes, and we would prefer it. Send one site through the free audit, hand us one small job, and only then decide whether to move the rest. Moving fourteen sites to an unproven partner is a bad idea whoever the partner is.
What if a client site gets hacked?
Cleanup and post-hack hardening sit inside the plan rather than on a separate emergency invoice. We remove the infection, close the way in, deal with any blacklist warning, and write you an account you can pass on. The method is on our malware removal page.
Can I resell your other services too?
All nine. Security, speed, SEO, malware removal, emergency support, WooCommerce care and custom development are available under your brand on the same terms.
Start with one site
You do not have to move fourteen sites to find out whether this works. Send us one. Read what comes back. Decide then.
NDA before access. No long contracts. Your clients never see our name.